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London Fashion Week

Twice a year the British Fashion Council exhibits the very best in British fashionto national and international audiences through three events held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming women’s and menswear, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.

London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, have created beautiful identities for London Fashion week. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy.

(via nicanel)

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